The system allows you to share your gaming knowledge directly through the POS interface, ensuring that every customer interaction is backed by data and expertise. By using the software to nurture links with local gaming clubs and community groups, you can build a loyal following that big-box competitors cannot easily match.

Innovative Loyalty and Customer Engagement

Standard point-based systems often fail to excite modern shoppers. Tower Systems offers fresh loyalty tools designed to drive deeper visit values and encourage more frequent returns. Instead of abstract points, retailers can implement community group pricing and personalised rewards based on specific customer interests.

Because the software tracks purchase histories, you can deliver targeted marketing campaigns. If a customer consistently buys tabletop strategy games, you can notify them of relevant new arrivals or upcoming pre-orders, ensuring your communication is always relevant and welcomed.

Streamlining Specialised Operations

Game retail involves unique operational challenges, from tracking serial numbers on high-value items to managing age verification compliance for restricted titles. The software simplifies these tasks with built-in tools:

• Pre-order Management: Capture sales before a product is even released, ensuring you capitalise on hype and secure customer commitment.
• Special Orders: Track individual customer requests from the moment of enquiry through to automated notification upon arrival.
• Product Bundling: Create unique bundles to increase average order value and make direct price comparisons more difficult for competitors.
• Special Orders: Maintain accurate records for warranty and security purposes on consoles and high-end hardware.

Data-Driven Decision Making

Knowledge is power in a competitive retail environment. The software provides deep insights into the "unseen" aspects of your business. You can compare supplier performance, calculate return on floor space, and identify exactly which products sell together. This data allows you to optimise your stock levels and focus your investment on the items that provide the best return.

To further reduce administrative overhead, the system integrates seamlessly with Xero and other major accounting platforms. This connection helps cut bookkeeping fees and reduces the risk of manual data entry errors.

A Unified Online and In-Store Presence

In the modern market, not every shopper will walk past your physical door. The Tower Systems POS software features a direct, seamless link to Shopify. This integration allows you to manage your physical shop and your online store as a single entity. Inventory levels update automatically, and sales from your website flow directly into your POS reports, allowing you to reach a national audience with minimal extra effort.

Comprehensive Support and Evolution

This software is a living platform that continues to evolve based on direct feedback from the retailers who use it. The monthly rental includes everything required to run a modern shop:

• Software licences for unlimited computers within a single location.
• Help desk support six days a week, including Saturdays.
• Access to an extensive support knowledge base.
• After-hours emergency support for urgent system queries.
• Tools for electronic supplier invoice imports to save hours of manual entry.