For a small business retailer, a professional website is a fundamental business asset. It is your digital storefront and a vital tool for reaching new customers. However, the web development industry is unregulated. This makes choosing a partner a critical decision that requires a methodical approach.

Take your time. Do your research. Make the decision that best serves your needs.

The current digital landscape offers significant opportunities, but it is also fraught with risk. Many retailers have been left with broken websites and unfulfilled promises. To navigate this, you should approach your website as a new business venture, one that may eventually become a primary source of income.

A disciplined vetting process when choosing a web developer for your business

Taking control of the selection process from the outset is your best defence. Start by documenting your specific requirements in a written brief. This becomes your benchmark for assessing proposals and holding a developer accountable.

When you receive a proposal, scrutinise it closely. It should be professional, easy to understand, and reflect a genuine grasp of your business goals. Do not rely solely on email communication. Insist on a phone call or a video meeting to gauge their professionalism and build rapport. If a developer relies heavily on technical jargon, ask them to explain concepts in plain English. A good partner will be patient and willing to meet you at your level of understanding.

Before signing, ensure you have a formal contract that specifies all deliverables, timelines, and payment schedules. A reputable developer will generally agree to a final balance payment only once the work is completed to your satisfaction.

The importance of local accountability when choosing a web developer

It is essential to ask where the work is being performed. Many firms presenting themselves as local Australian developers are fronts for offshore teams. While technical talent exists globally, this model presents specific risks for local retailers.

Offshore developers lack a nuanced understanding of Australian consumer behaviour and local business practices. Some local entities act as sales agents. If the fine print reveals they have no contractual responsibility for the final product, you may have little recourse when issues arise. While a cheap proposal is tempting, it often involves cutting corners. Investing in a quality local partner prevents the long-term costs of fixing an ineffective site.

Unfortunately, we have helped retailers who have been ripped off. Make the right decision your first decision.

Avoiding common retail pitfalls when choosing a web developer

Success online requires moving beyond the mindset of a physical shop. One common mistake is simply replicating your entire in-store inventory online. The most successful retail websites focus on a niche, making them easier for customers to find via search.

You must also consider the total cost of ownership. Beyond the initial build, ensure you understand the ongoing costs for hosting, security, and support. Finally, remember that a website is a "hungry beast." It is not a project you finish and forget; it requires daily attention, unique content, and constant updates to remain relevant. Choosing the right developer is about finding a business partner who understands that your digital journey is just beginning.

Be sure you find out if there are maintenance costs, monthly fees or the like. You need to know before you agree what the full cost of the website will be in the first year, the second year and so on.

Our top 5 must-do things when choosing a developer

Success online requires moving beyond the mindset of a physical shop. One common mistake is simply replicating your entire in-store inventory online. The most successful retail websites focus on a niche, making them easier for customers to find via search.

1. Choose a local web developer who can demonstrate experience.
2. Choose a web developer who uses a platform that will be easy for you to maintain.
3. Choose a web developer who offers a fixed price contract.
4. Choose a web developer who has done websites you like.
5. Choose a web developer who has experience in linking websites to POS software.

Take your time. Do your research. Choose what is right for your business.

Tower Systems offers web development services, connecting websites to our POS software to save time, increase sales and make businesses more valuable. Call 1300 662 957 in Australia or 0800 444 367 in New Zealand. Or, email This email address is being protected from spambots. You need JavaScript enabled to view it..